SEO Keywords: The Secret Sauce to Ranking High on Google (and Making More Money!)

Derek Stevenson • May 9, 2023

Hey there, business owners! Are you tired of feeling like you're the only one who doesn't speak Google's language? Do you want to stop feeling like your website is a lonely island in the vast sea of search results? Well, my friend, it's time to unlock the power of SEO keywords!


Keywords are like the magic words that make your website more visible to search engines. They're like the secret sauce that turns your website from bland to grand! But how do you identify the right keywords, you ask? Fear not, we've got you covered!


Keyword research is like detective work, except instead of finding clues to solve a murder, we're finding the best words to help your website rank higher on Google. And trust me, we're much less creepy than a detective with a magnifying glass.

Smartphone displaying the Google Ads Keyword Planner page on a laptop keyboard.

So, here's our secret recipe for keyword research:

  1. Brainstorming: We throw out ideas like a game of word association. We start with broad keywords like "coffee" and then see where it takes us. "Coffee" leads to "caffeine," which leads to "energy boost," which leads to "work productivity." Suddenly, we've got a whole list of potential keywords that could help your business!
  2. Researching: We use all sorts of fancy tools to analyze the search volume, competition, and trends for each keyword on our list. It's like we're scientists in a lab, except instead of beakers and test tubes, we've got spreadsheets and graphs. And let's be real, we look just as cool.
  3. Analyzing: We put on our thinking caps and analyze the search intent behind each keyword. It's like we're trying to read the minds of potential customers. "Are they looking for coffee shops near them?" "Do they want to buy coffee beans online?" "Are they trying to find the perfect coffee maker?" We've got to think like a customer to find the right keywords.
  4. Refining: We take all the data we've collected and refine our list of keywords to prioritize the ones with the highest potential for driving traffic, leads, and conversions. It's like we're Marie Kondo-ing your keywords – keeping only the ones that spark joy.

At Envision Marketing, we don't just give you a list of keywords and send you on your way. We work with you to develop a customized SEO strategy that fits your business goals and target audience. It's like we're your SEO fairy godmother, helping you transform your website into a search engine magnet!


And if you sign up for Marketing Box, our monthly newsletter that teaches small businesses how to market their businesses effectively, you'll get even more SEO tips and tricks. Plus, if you're a new client, you can receive a complimentary keyword research report and consultation with one of our SEO experts. It's like getting a free sample of the secret sauce before you commit to the whole meal!


So, don't be afraid to embrace the power of SEO keywords. They're like the seasoning that takes your website from "meh" to "mmmm." And who knows, maybe one day your website will be the talk of the town (or the search results, at least).

Home service business owner reviewing Google Business Profile information
By Derek D. Stevenson, Sr. • October 23, 2026
Your Google Business Profile may be getting visibility while losing calls. Learn how inaccurate services, hours, reviews, photos and contact paths create lead leaks.
AV installer consulting with a homeowner in a high-end home theater
By Derek D. Stevenson, Sr. • October 16, 2026
AV installers can attract better home theater projects with stronger portfolios, clearer service pages, local SEO, trust signals and a consultation-focused website.
Landscaping company owner discussing a yard project with a homeowner
By Derek D. Stevenson, Sr. • October 9, 2026
Learn how landscaping companies can turn local search traffic into estimate requests with clearer services, project proof, service areas and a better contact path.
Pest control technician speaking with a homeowner outside a home
By Derek D. Stevenson, Sr. • October 2, 2026
Pest control service pages should answer real customer questions, support local SEO and make it easier for homeowners to understand when and why to call.
Electrician reviewing a customer service request beside a service van
By Derek D. Stevenson, Sr. • September 25, 2026
Learn how electricians can connect Google visibility, service pages, Business Profile optimization and a better contact path to generate more service calls.
Roofing company owner reviewing customer leads beside a roofing truck
By Derek D. Stevenson, Sr. • September 18, 2026
Before spending more on roofing leads, measure lead quality, response, close rate, service area and job economics so more leads actually mean more revenue.
Home service business owner reviewing a service request beside a service van
By Derek D. Stevenson, Sr. • September 11, 2026
Google Search can increasingly help consumers contact local services. Here are seven things every home service website should make crystal clear.
Home service business owner reviewing marketing performance beside a service van
By Derek D. Stevenson, Sr. • September 4, 2026
Home service SEO should generate qualified calls, not just rankings. Learn what contractors should measure to connect search visibility to booked jobs.
By Derek D. Stevenson, Sr. • August 28, 2026
Local rankings changed? Learn how contractors can diagnose Google visibility drops, fix profile and website issues, and recover without chasing rumors.
By Derek D. Stevenson, Sr. • August 21, 2026
Learn how plumbing website design can capture more service inquiries with clear calls to action, service pages, mobile usability, trust signals and lead tracking.