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The Marketing Box

By Derek Stevenson June 20, 2023
As a Black digital marketing agency owner, I am excited to wish everyone a Happy Juneteenth! Today is a time for us to celebrate the end of slavery and to honor the resilience and strength of the Black community. It is also an opportunity for us to reflect on the work that still needs to be done to achieve true equality and justice for Black people. One way we can make a difference is by supporting Black-owned businesses. The importance of this cannot be overstated. Black entrepreneurs face unique challenges when starting and growing their businesses, and the impact of COVID-19 has made things even more difficult. By intentionally seeking out and purchasing from Black-owned businesses, we can help address the wealth gap and promote economic empowerment within the Black community. It's important to note that supporting Black-owned businesses is not just a one-time act of solidarity. It is a commitment to building a more equitable and just society that extends beyond Juneteenth. One way to make this commitment is to actively seek out and patronize Black-owned businesses in our communities. This could be as simple as buying your coffee from a Black-owned café, ordering takeout from a Black-owned restaurant, or purchasing products from a Black-owned retailer. Another way to support Black-owned businesses is by using social media to amplify their voices and promote their products and services. By sharing posts, leaving reviews, and tagging Black-owned businesses in our content, we can help increase their visibility and attract more customers. It's important to remember that our support has a real impact on these businesses and can make all the difference in their success. Beyond supporting Black-owned businesses, we must also continue to learn and educate ourselves about the experiences and contributions of Black people throughout history. This includes engaging with literature, art, and scholarship by Black authors, artists, and academics. It also means actively seeking out diverse perspectives and being willing to have difficult conversations about race and racism. At my digital marketing agency, we are committed to promoting the voices and experiences of Black people. We recognize that the marketing industry has a long history of perpetuating harmful stereotypes and exclusionary practices. That's why we work to ensure that our campaigns are inclusive, representative, and reflective of the diversity of our society. We also strive to create opportunities for Black entrepreneurs and businesses to succeed. Whether it's through social media campaigns , website design and development, or search engine optimization , we believe that our work can help make a real difference in the success of Black-owned businesses. In conclusion, Juneteenth is a time for us to celebrate the end of slavery and the strength of the Black community. It is also an opportunity for us to reflect on the work that still needs to be done to achieve true equality and justice for Black people. By supporting Black-owned businesses, educating ourselves, and promoting diversity and inclusion in our marketing practices, we can help create a more just and equitable future for all.
Girl with red hero mask and red boxing gloves.
By Derek Stevenson June 6, 2023
Welcome, ladies and gentlemen, to the most electrifying battle in the world of digital marketing! In one corner, we have Pay-Per-Click (PPC) advertising, offering instant gratification like a refreshing gulp of iced tea on a scorching summer day. And in the other corner, we have Search Engine Optimization (SEO), the strategic mastermind that plays the long game like a chess grandmaster. Get ready to witness the showdown between PPC and SEO and discover how they can fuel your business growth! PPC: Fasten Your Seatbelts for Instant Boost Looking for a rocket-propelled boost to your online visibility? PPC advertising is here to turbocharge your marketing efforts! With PPC, you can place targeted ads on search engine result pages, social media platforms, and other websites. It's like strapping a nitro booster to your business's digital presence! 
Photo of a woman wearing a cape flying out of a laptop
By Derek Stevenson May 30, 2023
Welcome to the world of local SEO, where you have the power to become the neighborhood hero and win over more customers than ever before! In this digital era, people rely on search engines to discover local businesses, making local search optimization a game-changer for your success. So, buckle up and get ready to learn how to charm the socks off your local market and watch your customer base skyrocket. Let's dive into the art of local SEO and uncover the secrets to becoming the undisputed hero of your neighborhood.
Photograph of a man with a laptop doing an SEO audit
By Derek Stevenson May 23, 2023
Welcome, fellow digital adventurers! Today, we're embarking on a thrilling journey that will unlock the secrets to creating a kickass website that leaves your competition in the dust. Get ready to undertake a website audit, the ultimate spy mission for online success!  Picture this: you're a secret agent infiltrating the digital realm, armed with the power of data and statistics. Your mission? To identify the weak spots in your website's armor and transform them into strategic advantages. Let's dive in! Uncover Hidden Opportunities: A website audit allows you to unearth untapped potential. By analyzing your site's performance metrics, you can identify areas that need improvement, such as slow loading times or poor user experience. Did you know that 40% of users abandon a website that takes more than three seconds to load? Don't let your site become a casualty of the digital battlefield. Outsmart Your Competition: In the cutthroat world of online marketing, knowledge is power. A website audit enables you to spy on your competitors' strategies and find opportunities to outshine them. By analyzing their keywords, backlinks, and content, you can gain insights into their tactics and devise a counterattack that leaves them wondering what hit them. Boost Your SEO Superpowers: Search engine optimization (SEO) is the key to unlocking visibility and driving organic traffic to your website. An audit will help you identify SEO weaknesses, such as broken links or missing meta tags, that might be sabotaging your search engine rankings. Remember, 75% of users never scroll past the first page of search results—don't let your website get lost in the shadows. Now that you've tasted the excitement of a website audit, why stop there? Envision Marketing is here to guide you through the treacherous digital landscape. We offer a full suite of services to help you dominate the online realm. From web design that wows to SEO strategies that skyrocket your rankings, our team of experts are ready to join forces with you. Need eye-catching graphic design or high-quality printing to give your brand the edge it deserves? We've got you covered! But the adventure doesn't end here. Join our Marketing Box , a monthly newsletter packed with the latest industry trends, exclusive tips, and mind-blowing insights. Sign up today and embark on a never-ending quest for digital success! Remember, every great hero needs a trusted ally. Envision Marketing is your partner in conquering the digital landscape. Contact us now and let's create a website that turns heads, captures hearts, and propels your business to new heights! Ready to unleash your website's true potential? Let's get started! Try our FREE local search and website audit today!
Photograph of a woman falling asleep at her desk with a cup of coffee and an open laptop.
By Derek Stevenson May 16, 2023
Hey there, digital dreamers! Are your landing pages putting your visitors to sleep? In the bustling world of online marketing, it's crucial to grab attention and keep it. With short attention spans and countless distractions, your landing page needs to be a real head-turner. Fear not! Envision Marketing, your go-to digital marketing agency in Houston, TX, is here to help you design landing pages that pop and convert. Buckle up and get ready to transform your snoozefest into a conversion extravaganza!
By Derek Stevenson May 9, 2023
Hey there, business owners! Are you tired of feeling like you're the only one who doesn't speak Google's language? Do you want to stop feeling like your website is a lonely island in the vast sea of search results? Well, my friend, it's time to unlock the power of SEO keywords! Keywords are like the magic words that make your website more visible to search engines. They're like the secret sauce that turns your website from bland to grand! But how do you identify the right keywords, you ask? Fear not, we've got you covered! Keyword research is like detective work, except instead of finding clues to solve a murder, we're finding the best words to help your website rank higher on Google. And trust me, we're much less creepy than a detective with a magnifying glass.
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