The Marketing Box


Welcome to The Marketing Box! Our aim is not to simply SELL you products and services, but to educate and empower you to think outside the box. Let's Talk!

Home service business owner reviewing Google Business Profile information
By Derek D. Stevenson, Sr. • October 23, 2026
Your Google Business Profile may be getting visibility while losing calls. Learn how inaccurate services, hours, reviews, photos and contact paths create lead leaks.
AV installer consulting with a homeowner in a high-end home theater
By Derek D. Stevenson, Sr. • October 16, 2026
AV installers can attract better home theater projects with stronger portfolios, clearer service pages, local SEO, trust signals and a consultation-focused website.
Landscaping company owner discussing a yard project with a homeowner
By Derek D. Stevenson, Sr. • October 9, 2026
Learn how landscaping companies can turn local search traffic into estimate requests with clearer services, project proof, service areas and a better contact path.
Pest control technician speaking with a homeowner outside a home
By Derek D. Stevenson, Sr. • October 2, 2026
Pest control service pages should answer real customer questions, support local SEO and make it easier for homeowners to understand when and why to call.
Electrician reviewing a customer service request beside a service van
By Derek D. Stevenson, Sr. • September 25, 2026
Learn how electricians can connect Google visibility, service pages, Business Profile optimization and a better contact path to generate more service calls.
Roofing company owner reviewing customer leads beside a roofing truck
By Derek D. Stevenson, Sr. • September 18, 2026
Before spending more on roofing leads, measure lead quality, response, close rate, service area and job economics so more leads actually mean more revenue.
Home service business owner reviewing a service request beside a service van
By Derek D. Stevenson, Sr. • September 11, 2026
Google Search can increasingly help consumers contact local services. Here are seven things every home service website should make crystal clear.
Home service business owner reviewing marketing performance beside a service van
By Derek D. Stevenson, Sr. • September 4, 2026
Home service SEO should generate qualified calls, not just rankings. Learn what contractors should measure to connect search visibility to booked jobs.
By Derek D. Stevenson, Sr. • August 28, 2026
Local rankings changed? Learn how contractors can diagnose Google visibility drops, fix profile and website issues, and recover without chasing rumors.
By Derek D. Stevenson, Sr. • August 21, 2026
Learn how plumbing website design can capture more service inquiries with clear calls to action, service pages, mobile usability, trust signals and lead tracking.