The Marketing Box


Welcome to The Marketing Box! Our aim is not to simply SELL you products and services, but to educate and empower you to think outside the box. Let's Talk!

Home service business owner reviewing a service request beside a service van
By Derek D. Stevenson, Sr. September 11, 2026
Google Search can increasingly help consumers contact local services. Here are seven things every home service website should make crystal clear.
Home service business owner reviewing marketing performance beside a service van
By Derek D. Stevenson, Sr. September 4, 2026
Home service SEO should generate qualified calls, not just rankings. Learn what contractors should measure to connect search visibility to booked jobs.
By Derek D. Stevenson, Sr. August 28, 2026
Local rankings changed? Learn how contractors can diagnose Google visibility drops, fix profile and website issues, and recover without chasing rumors.
By Derek D. Stevenson, Sr. August 21, 2026
Learn how plumbing website design can capture more service inquiries with clear calls to action, service pages, mobile usability, trust signals and lead tracking.
By Derek D. Stevenson, Sr. August 14, 2026
Local Services Ads costing more but booking fewer jobs? Learn how targeting, profile setup, response time and tracking can improve lead quality.
By Derek D. Stevenson, Sr. August 7, 2026
Learn why outdated HVAC websites are disappearing from AI search results and how stronger SEO, structure, local authority, and conversion strategy can drive more service calls.
Technician using a tablet beside a white service van in a residential driveway
By Derek D. Stevenson, Sr. July 16, 2026
Most HVAC SEO is built on fluff. Discover the 7 costly mistakes killing your local rankings and learn how to turn searches into ringing phones.
By Derek D. Stevenson, Sr. July 8, 2026
Discover 5 practical web design secrets that turn your plumbing website into a lead-generating machine, from painless click-to-call buttons to real photos and local landing pages.
By Derek D. Stevenson, Sr. July 6, 2026
Google's Local Services Ads rules have changed for HVAC companies. Learn how the Google Verified badge, automated refund system, and new ranking factors affect your leads and budget in 2026.
By Derek D. Stevenson, Sr. July 1, 2026
A beginner's guide to mastering Google Business Profile for contractors, covering categories, service areas, photos, reviews, Q&A, and Google Posts to win local leads in the AI search era.