How to Continue Relying on SEO Strategies in 2021

Derek Stevenson • December 15, 2020

Some people are debating whether they need to continue using search engine optimization (SEO) in 2021. Well, it’s safe to say that plenty of businesses remain confident about applying search engine strategies to grow their brands online.

 

You can rest assured knowing that in the coming new year, maintaining your relevance online is still applicable—and businesses can continue to depend on search engine results to get more customers.

 

And it’s not just about achieving a couple of high-ranking results on Google; it’s creating a firm structure of SEO that will withstand the ever-evolving changes in online algorithms and learning how to stay relevant in the industry your business belongs to. If you want to know how your brand can stay afloat in 2021 using SEO strategies, keep reading below.

 

Develop Landing Pages Focusing on User Experience

 

If you still haven’t focused on improving your website, now’s the perfect time to get to work. Come 2021, you can expect Google to be more meticulous about the user experience your online platform can provide.

 

That’s why it would be best to start turning your site into a mobile-friendly channel that loads in under three seconds and offers your visitors a memorable online experience. You will have to optimize your website for mobile, desktop, and other devices you expect consumers to use to gain access to your latest products or services.

 

It would also help if you kept your content direct and concise and avoid filling web pages with information without providing white space to give your readers a chance to breathe. Your landing pages should be easy to understand and offer a nice layout that users can appreciate. You can reach out to a web designer to help you come up with the perfect style for your website that suits today’s modern times.

 

Upgrade Your Website Into a Mobile-Friendly Platform

 

Consumers these days are more inclined to using their smartphones to access the internet. As such, if your website is applying SEO strategies, part of it must be focused on making your channel mobile-friendly. You want your content to be readable on mobile screens without any problem to improve your chances of gaining conversions out of your visitors.

 

Search engines are also more inclined to index websites that offer convenience for users. If you’re aiming for a high online ranking, considering managing a website that works perfectly on mobile devices is the key.

 

Since more and more smartphones offer users better access to the web, you can expect mobile-friendly websites to continue achieving a high online ranking as the years go by. It would be even better if your website worked not only on mobiles but also on other hand-held devices too!

 

Utilize the Right Keywords Your Target Audience Uses

 

Using keywords is still significantly crucial for SEO in 2021. It has to be the right keywords, so you should do your research on what your target audience usually uses to search for a product or service online that they’re interested in buying. That way, you can create content that you know will be relevant for your customers since you understand their interests better. If you’re utilizing tools to develop lists of random keywords, you have to get rid of that because that won’t help you!

 

Instead, you can reach out to an SEO agency for help or utilize a software that can point you in the right direction. Make sure that the information you put out is carefully written and compelling—something you put a lot of effort into creating! Not only will you convince more customers to support your brand, but Google will start noticing you better once they witness a surge in your online traffic.

 

Conclusion

 

As the year comes to a close, you can expect your business to continue thriving in 2021 by learning to bring with you the SEO strategies listed above. At the same time, you must be patient and apply them in a way that you’re prepared to persevere and perfect your system. SEO takes time to perfect, and while you stay ahead of online algorithms, the best thing you can do is to keep moving and discover more ways to achieve a higher return on investment through the help of SEO marketing services.

 

Are you looking for local SEO solutions in Houston to prepare your online business for 2021? Envision Marketing helps clients create engaging websites, write creative content, develop a stunning graphic design, and produce high-quality printing solutions. Get in touch with us today to book a call!

Technician using a tablet beside a white service van in a residential driveway

7 Mistakes You're Making with HVAC SEO

By Envision Marketing • July 16, 2026
Most HVAC SEO is built on fluff. Discover the 7 costly mistakes killing your local rankings and learn how to turn searches into ringing phones.

5 Web Design Secrets for Plumbers

By derek • July 8, 2026
Discover 5 practical web design secrets that turn your plumbing website into a lead-generating machine, from painless click-to-call buttons to real photos and local landing pages.

What HVAC Companies Need to Know About the New Google Ad Rules

By derek • July 6, 2026
Google's Local Services Ads rules have changed for HVAC companies. Learn how the Google Verified badge, automated refund system, and new ranking factors affect your leads and budget in 2026.

How to Win More Calls With Your Google Business Profile

By derek • July 1, 2026
A beginner's guide to mastering Google Business Profile for contractors, covering categories, service areas, photos, reviews, Q&A, and Google Posts to win local leads in the AI search era.

7 Mistakes You're Making with Website Design for Contractors (and Why It's Killing Your Leads)

By derek • June 29, 2026
Discover the 7 critical website design mistakes costing contractors leads every day, from slow load times to buried contact info, and learn how to fix them and start converting visitors into customers.

Local SEO for Plumbers and Staying Visible in AI Search Results

June 22, 2026
Local search for plumbers is evolving with AI Overviews and Google's answer engine shift. Learn how to win the Local Pack, manage reviews, and structure your site to stay visible in 2026.

Juneteenth in Houston: The Legacy of Emancipation Park and the Founders of Freedom

June 19, 2026
Discover Houston's deep connection to Juneteenth through the story of Emancipation Park, founded in 1872 by Black leaders who secured land for freedom's celebration in the Third Ward.
Tablet and phone displaying a house design website on a workbench with tools and a hard hat

The Ultimate Guide to Website Design for Contractors

June 16, 2026
A practical guide to contractor website design covering conversion-focused layout, mobile speed, trust signals, and local SEO essentials for HVAC, plumbing, and home service businesses.
A man in a suit works on a laptop while sitting on stone steps.

Freedom Ain't Free

By Derek Stevenson • June 20, 2023
As a Black digital marketing agency owner, I am excited to wish everyone a Happy Juneteenth! Today is a time for us to celebrate the end of slavery and to honor the resilience and strength of the Black community. It is also an opportunity for us to reflect on the work that still needs to be done to achieve true equality and justice for Black people. One way we can make a difference is by supporting Black-owned businesses. The importance of this cannot be overstated. Black entrepreneurs face unique challenges when starting and growing their businesses, and the impact of COVID-19 has made things even more difficult. By intentionally seeking out and purchasing from Black-owned businesses, we can help address the wealth gap and promote economic empowerment within the Black community. It's important to note that supporting Black-owned businesses is not just a one-time act of solidarity. It is a commitment to building a more equitable and just society that extends beyond Juneteenth. One way to make this commitment is to actively seek out and patronize Black-owned businesses in our communities. This could be as simple as buying your coffee from a Black-owned café, ordering takeout from a Black-owned restaurant, or purchasing products from a Black-owned retailer. Another way to support Black-owned businesses is by using social media to amplify their voices and promote their products and services. By sharing posts, leaving reviews, and tagging Black-owned businesses in our content, we can help increase their visibility and attract more customers. It's important to remember that our support has a real impact on these businesses and can make all the difference in their success. Beyond supporting Black-owned businesses, we must also continue to learn and educate ourselves about the experiences and contributions of Black people throughout history. This includes engaging with literature, art, and scholarship by Black authors, artists, and academics. It also means actively seeking out diverse perspectives and being willing to have difficult conversations about race and racism. At my digital marketing agency, we are committed to promoting the voices and experiences of Black people. We recognize that the marketing industry has a long history of perpetuating harmful stereotypes and exclusionary practices. That's why we work to ensure that our campaigns are inclusive, representative, and reflective of the diversity of our society. We also strive to create opportunities for Black entrepreneurs and businesses to succeed. Whether it's through social media campaigns , website design and development, or search engine optimization , we believe that our work can help make a real difference in the success of Black-owned businesses. In conclusion, Juneteenth is a time for us to celebrate the end of slavery and the strength of the Black community. It is also an opportunity for us to reflect on the work that still needs to be done to achieve true equality and justice for Black people. By supporting Black-owned businesses, educating ourselves, and promoting diversity and inclusion in our marketing practices, we can help create a more just and equitable future for all.
Girl with red hero mask and red boxing gloves.

PPC vs. SEO: The Epic Showdown for Your Business Growth

By Derek Stevenson • June 6, 2023
Welcome, ladies and gentlemen, to the most electrifying battle in the world of digital marketing! In one corner, we have Pay-Per-Click (PPC) advertising, offering instant gratification like a refreshing gulp of iced tea on a scorching summer day. And in the other corner, we have Search Engine Optimization (SEO), the strategic mastermind that plays the long game like a chess grandmaster. Get ready to witness the showdown between PPC and SEO and discover how they can fuel your business growth! PPC: Fasten Your Seatbelts for Instant Boost Looking for a rocket-propelled boost to your online visibility? PPC advertising is here to turbocharge your marketing efforts! With PPC, you can place targeted ads on search engine result pages, social media platforms, and other websites. It's like strapping a nitro booster to your business's digital presence!