A company’s logo says a lot about the business it conducts, its brand identity and message, and, most importantly, the company’s core values. That’s a lot to pack into one image! Choosing just the right elements to reflect your brand accurately is no easy feat and often takes plenty of time, strategizing, and insight to ensure that it represents your business well.

Creating logos from scratch might seem like an inefficient way to go, especially with logo trends on the rise. However, using these trendy elements might not always be the best idea! To guide you, here are some that you should try to steer clear of when creating your logo with a Houston-based logo design company:

1. Cosmic Trails

If you’re looking to set your brand apart, then using a seemingly edgy design like cosmic trails in your logo may not be your best option. This design looks stylish, futuristic, and attractive to the eye, but it won’t distinguish you from the competition because it’s used in so many templated designs. It also doesn’t do justice to your brand’s identity and overall image because it looks more generic than anything else!

Make sure your brand makes its mark with a simple, creative logo that will be more memorable than a generic cosmic trail design.

2. Overlapping Letters

A logo with overlapping letters might make sense for institutions like universities, but they don’t really suit small businesses trying to establish their brand. Simply stating your business name in a different font with overlaps gives the impression that brand building is not your strong suit.

Keep in mind that company logos are often permanent and rarely go through major changes unless there’s also a change in the business or brand itself. If you want your customers to remember you, then it’s in your best interest as a business owner to put more effort into a great logo rather than just overlapping text.

3. Dots

Symbols like dots and other minimalist shapes have become quite the trend for web and graphic design these days, but placing them in your logo is a big no-no. Unless it has a significant meaning behind your brand and your existing marketing strategies, this is another example of a lazy logo design. Enlist professional graphic designers’ services to translate your brand essence into a stunning logo.

4. Watercolors

Watercolor logos can look very pretty and aesthetically pleasing, especially if you’re in the creative niche. However, just like the cosmic trails element, it doesn’t effectively set you apart from your competitors. Random splashes of color don’t really evoke a strong brand identity and can blend in with other creative companies trying to market themselves.

5. Chat Bubbles

In recent years, people have seen the rise of multiple communication platforms with varying degrees of complexity and different applications. Since more people will continue to interact through these channels, these messaging software companies will keep evolving to cater to different needs.

New tech startups looking to establish themselves as a new service for instant messaging and other communicating modes might be inclined to use a chat bubble in their logo. This will only lump them together with other messaging or communication services and fail to establish a unique brand identity!

Remember, having a well-thought-out professional design will make the company more memorable—and iconic—for users.

The Bottom Line: Making Your Logo Stand Out From the Trend

It’s important to make your logo stand out in the right ways. If you’re not well-versed in graphic design, then partnering with a web design company is your best bet. They can help streamline your logo creation and integrate it into other branding elements as well, such as those on your website and social media.

Despite its importance, remember that logos are just one piece of the puzzle for your overall brand image. All the other components in your marketing plan will also have to follow!

Here at Envision Marketing, we help our clients grow their businesses by developing engaging websites. We offer some of the best web design services in the Houston area, as well as providing branding and logo design, graphic design, printing, and local SEO solutions for businesses that need it. Book a 15-minute call with us today!